CAMEO CLASSIFICATIONS

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3. CAMEO Income Classification

Income is often a key-determining factor in influencing an individuals' purchasing behaviour. CAMEO Income is a powerful discriminator that enables postcodes to be selected on the basis of the household income levels found within them.

3.1 CAMEO Income Categories

The CAMEO Income Categories segment the 8 CAMEO Income Groups into 49 discrete socio-economic and demographic clusters. They provide a greater insight into the type of households within each Income band. The following table outlines the CAMEO Income category codes available and gives a brief description of each:

CAMEO Income
Category Code
CAMEO Income Type
  Many Households With An Income Over 100k
11 Opulent Families & Couples
12 Professional Detached Homeowners
13 Retired Flat Dwellers
14 Affluent Mixed Neighbourhoods
15 Wealthy Terraced Households
16 Affluent Young Professionals
  Many Households With An Income Between 75 - 100k
21 Affluent Families & Couples
22 Older Professional Families
23 Retired Professionals
24 Mixed Occupancy Flats
25 Homeowning Managers & Professionals
26 Educated Couples & Singles
  Many Households With An Income Between 50 - 75k
31 Homeowning Families & Couples
32 Professional Detached Neighbourhoods
33 Accomplished Retirees
34 Well-Off Flat Tenants
35 Professional Terraced Residents
36 Young Managers & Professionals
  Many Households With An Income Between 40 - 50k
41 Comfortable Families & Couples
42 Managers & Professionals In Detached Homes
43 Retired Homeowners
44 Aspiring Households In Mixed Neighbourhoods
45 Comfortable Terraced Neighbourhoods
46 Professional Singles & Cohabitees
  Many Households With An Income Between 30 - 40k
51 Middle-Aged Families & Couples
52 Families & Couples In Detached Housing
53 Retired Flat Tenants
54 Flat Dwelling Families
55 Terraced Homeowners
56 Young Professional Flat Dwellers
  Many Households With An Income Between 20 - 30k
61 Families In Semi-Detached Areas
62 Older Detached Neighbourhoods
63 Less Affluent Retired Households
64 Lower Income Tenants
65 Less Affluent Terraced Homeowners
66 Couples & Singles In Flats
  Many Households With An Income Between 10 - 20k
71 Lower Skilled Families & Couples
72 Poorer Detached Homeowners
73 Retirees In Less Affluent Areas
74 Lower Class Families
75 Poorer Terraced Communities
76 Young Professionals In Student Areas
  Many Households With An Income Less Than 10k
81 Lower Income Older Families
82 Poorer Owner Occupiers
83 Retired Council Flat Tenants
84 Lower Class Council Neighbourhoods
85 Lower Income Terraced Households
86 Couples & Singles In Rented Accommodation
XXX Communal Establishments In Mixed Neighbourhoods

3.2 CAMEO Income Groups

The following table details the 8 group codes and provides a description of each CAMEO Income Group.

CAMEO Income
Group
CAMEO Income Group Description % UK Households Income Index
(100=National Average)
1Many households with an income of over 100K +0.89%295 1473
2Many households with an income of between 75 - 100K3.22%221 295
3Many households with an income of between 50 - 75K13.02%147 221
4Many households with an income of between 40 - 50K14.63%118 147
5Many households with an income of between 30 - 40K18.51%88 118
6Many households with an income of between 20 - 30K21.32%59 88
7Many households with an income of between 10 - 20K24.50%29 59
8Many households with an income of less than 10K3.52%0 29